Do's and don'ts of social media marketing
Maximise impact: Set objectives, know your audience, choose platforms, engage, analyse data. Avoid promotion, do not neglect feedback. Adapt for success.
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Developing a digital marketing plan for small businesses
Creating a digital marketing plan for SMEs is crucial. Define objectives, research the target audience, establish the USP, set KPIs, maximise online presence, connect for success.
Why customer feedback matters to your business
Customer feedback is vital to business success, trust, reputation, knowledge, SEO, sales and engagement in the digital age.
The role of artificial intelligence in digital marketing
AI revolutionises digital marketing with data analytics, task automation, personalised experiences, impacting support, content creation, SEO and accountability practices.
Video marketing is the future of digital advertising
Video marketing revolutionises digital advertising, captivating audiences and driving results through visual appeal, emotional connection and platform optimisation.
How to use influencer marketing to grow your business
Partner with influencers to leverage influencer marketing, driving brand awareness, engagement and conversions for your business among your target audience.
Why mobile optimisation is essential for your website
Mobile optimisation is crucial for UX, search rankings and conversions as mobile generates the majority of web traffic.
The importance of branding in digital marketing
In a crowded digital marketplace, a strong brand identity is vital for business success. It helps build trust and loyalty among customers through a variety of branding strategies.
How to measure the success of your digital marketing strategy
Marketing metrics: website traffic, conversion rate, CPA, social engagement, email rates. Analytics with targeting, visualisation, comparison, segmentation and optimisation.
Top digital marketing trends for 2023
In 2023, AI, AR, voice search and blockchain will transform digital marketing, enabling personalised experiences. Interactive content, personalisation and influencer marketing will drive sales. Keeping up to date with technology is vital.
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